4 Mar 2013


You may have read a couple of articles defining how to use keywords in search engine friendly format. A keyword can be a word or a set of words; these targeted keywords make our website or blog appear in the search results, if we use them according to SEO techniques. Selecting the right keywords is altogether a different technique. Let’s assume that you have selected the keywords for your blog and don’t know how to optimize the content. Here are a few tips, try them and feel the difference.

1. Use keywords in your title

This is a good practice and it works, I have seen a significant increase in the traffic when I used keywords in title. It helps search engine spiders to find your content and display them in their results.

2. Use keyword in the first and last paragraph

Don’t make long paragraphs; smaller paragraphs are easier to read. Make first and the last paragraph comparatively small and use your main keyword in both of them. If possible use your main keyword in the first and the last sentence of your blog. You can use the main keyword once more in the article body.

3. Use two-three keywords

If you are writing a blog of let’s say 400 words, then two or three keywords will serve the purpose. Dedicate you article to those keywords. Incorporate keywords in a style that looks natural and goes in accordance with your blog. Well distributed keywords over the blog will not ruin the essence of the content. How to select the keywords is as important as how to use keywords? For selecting the right keyword, you can use various online applications which are providing their service free of cost.

4. Long tail keywords work better

Long tail keywords deliver us the relevant content in lesser time as you could be more specific in long tail keywords. For instance if you search “lose weight” then you get thousands of results having the same keyword. But when we search for “how to lose weight” then it becomes crystal clear that you are the one who wants to know about the tips of losing weight. This search term instantly makes the search engine understand that what you are searching for and as a result, it shows the related links which have the tips of losing weight. After you gathered all the relevant information on how to use keywords for maximum benefits, come let the show begins.



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